brown fish flopping words saying still flopping with worthy of the Build submark logo

File #002 - Still Flopping?

Lessons| Radical Responsibility| Authority| Execution| Legacy| Clarity
August 22, 2025•3 min read

STILL FLOPPING?

like a fish out of water... Yeah me too girl!

I'm in expectation of the fruit of my labor SUDDENLY appearing over night!

I am in full expectation of what God is going to do in my business.

I am in full expectation of what I AM going to do in my business. (Hope u caught that)

I know God called me to do this work and YOU know He called you too.

TLDR: My “trust product” flopped. Silence was loud. Lesson? Failing content ≠ failing founder. Do the autopsy, fix the gaps, and keep showing up with CLEARR conviction. Don't stop, UR chosen, UR powerful, UR worthy.

Continue to water ur business. Continue to show up as if God called you because He did. Start to show up as the her you planned out when you started the business. Unless it was out of desperation then I implore you to re-explore ur motives and get CLEARR.

Anyways the topic at hand today is what to do when the Trust Product is not trusted. Still crickets and I believe it was desperation...

Transparency moment : I forced myself to offer the trust product as a live class happening in 4 hrs as if I had built that kind of trust and influence already. I had told myself (because of bills and not God) this needs to happen now so they can buy the program tomorrow! I posted talking about collapsing time by offering a trust product betting on the algorithm to push it out to the people it needed to be pushed to. I simultaneously sent a DM to every woman who said she was interested that I created this space just for her.... crickets, crickets and more crickets. The silence was VERY LOUD.

What did I do? I sulked for a good 3-5 hrs, I went live on IG, TikTok, and Facebook (1st time mind u) with no real plan I was just out there trying to push myself in new ways hoping something would work and people would inquire. If I'm honest I tried to push past the uncomfortable instead of sitting in it to do an autopsy on why the momentum died.

Thoughts on my outcome.... it wasn't positioned properly, promoted with purpose or given enough time to create demand.

1 post... 355 views... 40 likes... 1 comment... 13 saves

30m of Live (with no purpose because no one showed up so I had too...)

What I took away this month was create an autopsy on the content. (which going forward will only be campaigns like I teach in the Voice Amplifier)

A piece of content shouldn't live alone EVER.

Failing content doesn’t equal failing founders.

Can't leave you with out a CLEARR Message...

Clarity: Identify why the content didn’t convert; where was the drop off don't be afraid to ask questions to those who were interested but didn't continue the journey.

Legacy: Your offer is too valuable to shelve; go deeper into the promise land. Get into the micro details how will ur offer change their future.

Execution: Complete an Autopsy Report from there rework and re-offer in a new way.

Authority: Don’t shrink because sales are low. Remember who sent you and be the evidence.

Radical Responsibility: Keep testing with boldness.

Ur gift will make room for you,

April Marie

Founder of Worthy of the Build

It's time to raise ur standards.

failing contentcontent autopsybusiness trust productCLEARR StandardChristian entrepreneur lessonscommand and convertbusiness flopped now whatfaith and business strategywomen foundersovercoming sales failurecontent strategy for entrepreneurs
April Marie is the founder of Worthy of the Build, where faith meets strategy for women ready to raise their standards and build the vision God gave them. A creative strategist and builder at heart, she shares transparent lessons, content autopsies, and practical tools through The Founder Files and UR Membership. Known for her conviction and clarity, April empowers mission-driven women to stop waiting, start building, and step into their authority. Join her inside The Founder Files and discover what it really takes to rise.

April Marie Johnson

April Marie is the founder of Worthy of the Build, where faith meets strategy for women ready to raise their standards and build the vision God gave them. A creative strategist and builder at heart, she shares transparent lessons, content autopsies, and practical tools through The Founder Files and UR Membership. Known for her conviction and clarity, April empowers mission-driven women to stop waiting, start building, and step into their authority. Join her inside The Founder Files and discover what it really takes to rise.

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