File #001 - Micro Viral Lessons
It's been one week since I went micro viral for a simple TikTok post used to advertise the Foundation. On my walk to work that morning I made a quick video using the Command and Convert method and IT WORKED!
Upwards of 25 women responded telling me they are ready. So excited I spent the same night responding to each person via DM and replied to EVERY comment. Yet... no one purchased. Gave them the weekend to see the messages and respond...crickets.
I took it one step further and started leaving video replies to the comments calling the women out. Why? Because one minute you say ur ready to build with God and the next ur ghost? I little aggressive aggressive, nothing passive about it.
DId they think working with and for God is free? My Father is the wealthiest!! owns everything... this is part of our identity that we continue to battle. I refuse to maintain a lackluster mentality.
Maybe they're not my audience and I need to re-position my offer. - The woman of God who has the funds and is ready to invest in themselves and trust God...
Maybe they need to be more comfortable paying a stranger? - the reason for a taster offer which I refused to do...
grrr April you know the plan why avoid it?
Maybe my messaging is off and they thought the offer was free? Hence the urgency in their responses and the way to their trust would be the TASTER.
I know I heard God clearly... 12 women, 12 weeks, $1200 - The Foundation.
LORD help me. I need a breakthrough this week I'm not willing to wait.
SOMEONE NEEDS THIS AND IT ISN'T FAKE URGENCY.
God please change my audience, the women who you have called me to come forth now in the name of Jesus.
We have Kingdom Business to stand on there are nations that will be birthed from the women who are building now. Every hindrance that is creating resistance against this offer and how I operate I command you to go now in the name of Jesus!!!!!
With Black Friday 107 days away and the program takes 84 days the time is now.
So I attack this problem from all 3 angles in a classic style...
#1 - I got feedback from a mentor; who confirmed ALL my suspicions of needing a sample offer were correct they gently reminded me about building trust.
Problem: Low/No Trust If you want to build trust and collapse buying time quickly.... give a sample... though I find people don't respect free; it must cost them something. ($9-$30 ur value, ur choice)
Solution: Create a micro course on Command and Convert considering it worked for me the 1st time. I will teach and sell it in addition I will offer the amount spent as a discount on whatever they purchase.
#2 - I edited my site. It must be CLEARR, cohesive and express my visual aesthetic because I am a creative strategist. This is the "perfectionism/procrastinator" in me. Though the way I show up now is much different then I have in the past. If I'm honest there is no give up in me.
Problem : It wasn't fully cohesive, first it was edgy, then girly and it just wasn't expressing the editorial, insider view of behind the build I was going for. I needed it to embody the classic VOGUE SEPTEMBER Issue, IYKYK, excitement in every page even with the overload of ads.
( Not sure if anyone knows my obsession with magazines since childhood, I've had to dump them time and time again because I will have piles of them if you let me)
Solution : I went through each page and really tried to see how I could give the magazine vibe without the extra cringe. Simplified all my ideas and chose 3 colors which continue to be a central theme for me... Red ( the blood of Christ), Black and White - is there really a grey area when it comes to God?
#3 - I went deeper... I needed to figure out who was responding to my command... this is the conversion part... only a percent of people will actually buy even if they comment. I know I must evaluate and adjust my language. (I'm an encourager at heart so I will most certainly hype you up- which doesn't always lead to true activation- I'm learning to facilitate breakthrough - more on that later...)
Problem: The Positioning - Change the position. Not the offer because this is what I heard from God therefore it would be disobedient and a lack of faith to change the offer. DON'T CHANGE THE OFFER.
Solution: Before I said helping/walking with 12 women to build their God-given vision. This round I focused on 12 women investing in their God-given vision. This switch of language is how I will reposition myself and offer requiring investing. Time, Energy and Money....
Can't leave you with out a CLEARR Message...
CLARITY - identify the problem/s
LEGACY - remember who this is for...
EXECUTION - Decide the Solution and execute immediately
AUTHORITY - Don't let low or no conversion mess with ur identity; you still have authority
RADICAL RESPONSIBILITY - Keep showing up; the vision still holds even if it hasn't come to pass.
Well Founder, See you next time.
April Marie
Founder of Worthy of the Build
It's time to raise ur standards.
